Advertising apparatus.



R. OVERFIELD, L. B. HAMSLEY & E. BURNS. ADVERTlSlNG APPARATUS.

APPLICATION FILED MAR. 11. 1915.

1,139,795 Emma May18,1915.

2 SHEETS-SHEET 1.

INVENTOR S WITNESSES:

A TTORNEYS THE ORRIS PETERS 60.. F'HOTC LITHO., WASHINGIUN D. c.

R, OVERFiELD, L. B. HAMSLEY & E. BURNS.

ADVERTISING APPARATUS.

APPLICATION FILED MAR. H, 1915.

' 1,13,795, Patented May18,1915.

2 SHEETS-SHEET 2.

WITNESSES] 0 lNl/E/VTUR5 MW w r BY A TTORNE VS icence.

rarnnr om.

RAYMOND OVERFIELD, LAWRENCE B. HAMSLEY, AND ELLIOTT BURNS, 0F BROOKLYN,

NEW YORK.

ADVERTISING APPARATUS.

Specification of Letters Patent- Patented May is, 1915 Application filed March 11, 1915. SerialNo. 13,794.

To all whom it may concern Be it known that we, RAYMOND OVERFIELD, Lnwnnn on B. HAMSLEY, and ELLIOTT Bn'nns, all citizens of the United States,all residing at Brooklyn, in the borough of Brooklyn and State of New York, have invented certain new and usefulImprovements in Advertising Apparatus;and we do hereby cleclare the'following to be a full, clear, and exact description of the invention, such as will enable others skilled in the art to which it appertains to make and use the same.

The object of our invention is to provide apparatus by operation of which (in a shop window or other suitable locality) the attention of the public will be attracted and its curiosity aroused, for the purpose of exploiting advertising matter which may be either carried upon ourapparatus or closely associated therewith. We accomplish this end by puzzling the mind of the onlooker through the apparently inexplicable movements of a body turning and moving back and forth upon a supporting column. This column may have a variety of shapes and positions without departing from our invention, although we have shown it in its simplest form of a plain upright straight column. The moving body may be given different shapes, colors, etc. and may be composed of various materials. In the preferred form shown, we employ a frosted glass globe which is made to change color at con venient intervals by means of small internal electric lamps of different colors. The mechanism employed for this purpose is such as to be conveniently concealed within the slender upright support, and the means for immediately engaging the globe and its associated parts are contained within such narrow limits that they are kept concealed by the globe at all times although this latter appears to travel so far up and down as to reveal, at onetime or another, the entire length of the supporting column. This, together with the changes in color, excite curiosity and wonder, withthe desired result of fixing public attention upon the advertising matter associated with our device.

A preferred form of our apparatus is illustrated in the accompanying drawings,

wherein Figure 1 is a vertical median section 7 is a side view of the fixed riding pin.

Whatever the position and form of the part upon which the moving body travels, the visible portion is formed with a space (which ismade as narrow as possible for greater illusion) through which operates the means for direct operation of the moving body. It is to be understoodthat these general principles may be embodied in many widely differing forms without departing from our invention, and that we do not in tend to limit ourselves by the fact that we fully illustrate and describe only one of such embodiments herein.

In Fig. the visible support consists of a column 10, mounted upon a suitable base 11, having a number of legs 12. The moving body is a frosted glass (or similar) globe 13, carried by suitable supports 14, comprising plates 15 which embrace the column 10 and serve as guides for the up and down movements of the globe. At the top of this figure the column 10 is shown broken irregularly. This is to convey conventionally the idea that the column is intended to be longer than can be conveniently shown on the sheet.

Near the position 33 in Fig. 1 the outer column is interrupted, and the solid upper portion is supported so as to look like a true continuation of the lower portion, by a central supporting rod 16. The lower end of this rod is supported by the stand 11, and is separated from the outer column by a space which contains the revoluble driving sleeve 17. Complete separation of the column is not essential to our invention.

A large sleeve 18 extends from one globe support 14 to the other, and closely surrounds the column 10. This sleeve 18 is provided. with two diametrically opposed vertical grooves 19, 20. I I

The upper extremity of the driving sleeve 17 carries a combined conducting and driving. member whose details are shown in Figs. 3,1.and 5. This member preferably consists of an upper metal disk 21 and a lower metal disk 22, the former of which is grounded through the sleeve 17 with which it comes closely in contact. -The two disks are in sulated from each other along the space-2e, and thelowerdisk 22 is in electric connection with a spring 25 on thetop of the lower portion of the outer column 10. v There must be no electric contact between the rod 16or sleeve 17 and the lower disk The disks are held together by insulating screws the tops of which are shown in Fig. 4:.

The spring 25 is connected, as by an insulated wire 26 leadingrto one pole of a generator 27,,the other pole of which .is either grounded as shown, or otherwise connected to the rod 16 and upper disk 21.

5 The disk 21 has a guiding metallic. wing 28 which slides withinone verticalgroove as 20, and a similar wing 29 on the lower disk 22 slides in the other groove 19. WVithin the groove "19 areinserted thin copper plates 30 which line said groove for successive limited distances sep'arat'ed by insulating spaces as shown in vFig. 1. Similar interrupted metal. lining sections 31 are inserted in the groove20, opposite the sections 30.

Grouped around each pair. of contact sections' 29., 30, and supported on the outside of the sleeve 18, -are electric lamps 3 00, 301,

'302, of different colors in each group respectively. One group being red, for instance, another perhaps blue, and so on.

. The number of these groups is, of course, a

matter of judgment and is not essential to our invention.

t v nt any possibility of stoppage by;

Close to the point where the column 10 is divided, there projects from the top o fits lower part a riding 32' (see Figs. 1, 6

' and 7). The shank of this pin is so held in its cavity as to permit of its rocking on its axis to accommodate itself to its function. The projecting end of the pin enters an endless spiralgroove 3.3 out into the interior of. the sleeve .18, as shown in the development illustrated in Fig. 2. This groove is reversed at top and bottom as shown at 34, 35,, and forms crossings on diametrically opposed vertical lines as at 3 6.

The pin is introduced into this guiding groove through the terminal passage 37.

The groove 83 rides over the fixed riding p n 32 as hereinafter described, and inorder impact of corners ofthegroove at points of crossing 36, the head of the pin is preferably somewhat elongated as shown injFig.

(it anther erdeve $8 which es ever takes place. The wings 28 and 29', being revolved, act through their vertical grooves in the sleeve. 18 to turn said sleeve, and with it the globe 13. As the sleeve 18 turns, and

its spiralgroove 33 rides over the head of the pin- 32, the sleeve and globe are forced V firstto rise, until the bend 35 reaches the pin, and then to fall until'the bend 34 reaches it. This up and down movement is thus carried on indefinitely so long asthe globe revolves, and the relative speed of revolution and of reciprocation is determined by the pitchofthe screw formed by the groove '33. As the sleeve 18moves up and down, the wings 28, and 29 are brought into electricqcontact with successive pairs of terminal copper linings 3O, 31. The' wings are preferablymade long enough .ver- 7 tically justv to bridgefrom one pair of linings to the next, thus preventingany moments of entire extinction of light,

. As shown in Fig. 1, the successivegroup's V of colored electric lamps are connected with their members in series between opposed terminals 30 and 31, in the respective pairs; and, since the two disks 21 and 22, with their driving wings 28 and 29, are respectively in 'constant'electric connection with the'opposjite poles of the generator 27, it follows'that the different lamp groups 300,

apparent color of the surrounding frosted glass gi r It is to be understood that, so far as our invention is concerned with the feature of We do not limit ourselves either to the specific action or to the details of the apparatus herein-shownand described, as We be: lieve ourselves to'have invented a mechaniloo 301, 302, are successively lighted, and the.

globe 13 is'thus continuously chang "illumination, it is immaterial whether the lamps are externallyor internally placed.

cal illusion having certain elements of basic novelty set forth in the following claims.

-"What we claim is 1. An apparatus for producing illusioncomprising a supporting column of suitable form having a suitable opening, a suitable i Y comprising a supporting column of suitable form having a suitable opening, a suitable movable body mounted thereon so as to con ceal said opening, arotary concealed driving memberextending along said column, and means mountedon said member at said opening for rotating saidmovable body.

3. An apparatus for producing illusion comprising a supporting column of suitable form having an opening, a suitable movable body mounted thereon so as to conceal said opening, a rotary concealed driving member extending along said column, means mounted on said member at said opening for rotating said movable body, and means on said column adapted to cooperate with said body, when in rotation, to produce reciprocation thereof along said column.

a. An apparatus for producing illusion comprising a supporting column of suitable form having an opening, a suitable movable body mounted thereon so as to conceal said opening, and means engaging said movable body near the opening of said column adapted to reciprocate said body on said column and reverse its movement just before the body uncovers said means, whereby the illusion is produced of an apparent uncovering of the entire column.

5. An apparatus for producing illusion comprising a column in two parts slightly separated,a supportingrod passing through one part and into the other, a movable body mounted on said column so as to conceal the point of separation, and means, extending along one portion of said column and surrounding said rod, adaptedto impart motion to said body.

6. An apparatus for producing illusion .comprlsing a column, a movable body mounted thereon, and means concealed by said column and body for producing simultaneous rotation of said body and movement thereof along said column.

7. An apparatus for producing illusion comprising a column, a movable body mounted thereon, electric lamps carried on said body, conducting means for feeding said lamps concealed by said column, and means also concealed by said column and body for automatically changing the respective connections of said lamps with said feeding means.

8. An apparatus for producing illusion comprising a column, a translucent hollow body mounted movably thereon, a generator, a plurality of sources of electric light carried within said body, and means concealed by said columns and body for varying the connections of said light sources with said generator.

9. An apparatus for producing illusion comprising a column, a sleeve adapted to travel thereon, a hollow translucent body carried by said sleeve, a plurality of electric lamps carried on said sleeve, fixed terminals" sulated from each other and engaging said sleeve, concealed means for rotatingsaid wings and sleeves, a generator, connections therefrom to, said wings respectively, electric lamps carried by said sleeve, terminals on said sleeve for said lamps respectively, and means for carrying saidfterminals successively past said conducting wings while the sleeve rotates.

11-. In apparatus of the class described, a column, a body surrounding and adapted to move on the same, a riding pin on said column, a return spiral groove within said body engaging said pin, and concealed means for rotating saidbody on said column.

12. In apparatus of the class described, a column, a body surrounding and adapted to move on the same, a riding pin on said column, having a grooved head, a return spiral groove within said body engaging said head, guiding projections at the crossing points of said groove adapted to enter the groove in said head, and concealed means for rotating said body on said column.

13. In apparatus of the class described acolumn, a sleeve surrounding the same and having longitudinal interior grooves, a translucent hollow body supported by said sleeve, electric lamps within said body, and a rotary driving member engaging said grooves for revolving said body and adapted to convey current to said lamps.

l t. Inapparatus of the class described a column, a sleeve surrounding the same and having longitudinal interior grooves, a revoluble member concealed by said column, two mutually insulated disks mounted on said member, each having a wing engaging one' groove, conducting terminals in said grooves, and electric lamps respectively connected with said terminals.

15. In apparatus of the class described, a driving and conducting member consisting of two mutually insulated disks, each hav ing a projecting wing.

16. In apparatus of the class described, a driving and conducting member consisting of two mutually insulated disks and a projecting wing on each, the wing on one disk overlapping the plane of the other disk.

17. In apparatus of the class; described, a column, a revoluble body mounted thereon, electric lamps on said body, circuits for feeding said lamps, means concealed by said column and body for causing simultaneous rotation and reciprocation of said body, and

circuit controlling means for said larnps 7 adapt d to be controlled by movement of said body, V I

18. In apparatus of the class described, a

column ior med of twoj slightly separated portions, a stand therefor, a rod passing I through one portion and supporting the other portion of said column,a sleeve sur-" rounding said rod ithin one portion of the column, means in said stand for rotating said sleeve, a body mounted on sa d column so' as to conceit-l nto point of separation, and

' 9121 9 th a en may be b i f Witnesses:

H. S. MAGKAY, IQATIHARVLNE C. MEAD? 

